Strategic Management of the Enterprise
This course is about managing a business enterprise in relationship to its industry and competitive environment. The focus is on how to create a sustainable competitive advantage by understanding the industry and the general environment and by developing the core competencies that are needed to succeed in this environment. Topics include: strategic analysis, strategy formulation, and strategy implementation. Participants will learn how to develop a strategic vision; set goals and objectives; conduct competitive and company analysis; craft strategies at the functional, business, corporate, and international levels; and design the organizational structure; and operational policies and procedures to successfully implement the chosen strategy.
Required course materials
All the material for this course will be made available by the teacher. If you interested in having a book on strategy for reference, below is a recommended text book.
You are not required to buy this book
G. Dess, A. Eisner and G.T. Lumpkin and G. McNamara, Strategic management: creating competitive advantage (2014) McGraw-Hill Education.
The practical applications of this course are based on articles from fortune magazine and videos from sites such as http://money.cnn.com/ and http://www.bloomberg.com/. Articles from fortune are used for two purposes:
- used as group case study-which gives you the opportunity to learn the applications of various concepts, tools and frameworks taught in the course and,
- used as basis of essay questions on exam 2-which tests your ability to apply the ideas taught in the course.
The basic objective of this course is to study the strategic management process of a business enterprise. This course will provide students with opportunities to formulate strategic decisions and explore their outcomes under conditions of limited information and uncertainty. The course also has an integrative component that will require students to apply the knowledge acquired in other subject areas, especially, accounting and finance, marketing, management, organizational behavior and operations management. The course aims at making students learn the practical applications of theory, frameworks, techniques and methods of strategically managing an enterprise by making them analyze current situations of companies and industries about which articles have been published in recent issues of the fortune magazine.
The course will be taught in lecture and discussion format. A great deal of the learning is expected to take place by examining the real-world application of concepts. A part of the class time will be spent in learning the theoretical foundations and conceptual models associated with strategic management of companies. As we learn these concepts and decision models, we will also, almost simultaneously, examine their application through articles and news and video clips.
You are expected to have read the material scheduled for discussion in class for any given day. Although the lecture notes are quite detailed, i will add numerous examples and bring other current issues and information, when we discuss the material in class. As, such, your presence during the class is critical.
Course assignments & student evaluation
Grades in this course will be based on:
- 2 exams: 250 (100+150)
- 7 case analysis and discussion: 150 (6*25)**
Total points: 400
** case 7 is optional. You can do this case individually if you did not participate in a group case analysis.
Letter grade determination: 97-100 a+, 93-96 a, 90-92 a-, 86-89 b+, 83-85 b, 80-82 b-, 76-79 c+, and so on ... The masters office will convert this grade to the european grading.
There will be two exams. Each exam will consist of 50 multiple-choice questions based on lecture notes. In addition, exam 2, however, will also have two essay questions based on, articles assigned from the fortune magazine. Exam 1 will be over lecture material in units 1, 2 and 3 and will be of 90 minute duration, while exam 2 will be over lecture material related to units 4, 5, 6, and 7 and two articles assigned for essay part of this exam. This exam will be of three hour duration. There will be no multiple choice question based on fortune articles or videos. You are permitted to consult the fortune articles during exam 2. But you cannot consult lecture notes.
After-class group case analyses
There are seven case analysis assignments based on these articles. I have assigned specific articles from fortune and questions based on them, which make the “case analysis”. Each case and the questions that you will answer is based upon the lecture material covered in that unit. The cases will be analyzed in group. Look carefully over the study schedule to see when the case analysis is due. Each group (not individual) will submit one case analysis typed as word (no pdf file) document. The case analysis involves answering the questions that i have given for each case. No outside research is needed. Limit yourself to the information in the article. Every group is expected to prepare a 3-5 page double-spaced typed analysis for each of the designated cases. Each of the case analysis will be worth 25 points. Every member of the group will get the same grade. Every group member must participate in the analysis to receive a grade. In case a group member does not participate in a case analysis, he/she will get a zero for that case analysis.
In-class participation: case discussion
We will have an in-class discussion related to each case. You must be present in the class and participate in the case discussion to receive full credit. If an individual is not present in the class for case discussion, his/her case grade will be reduced by 5 points. No exceptions.
The groups in the class is divided in to two pools (groups 1 through 4 and groups 5 through 8 for case discussion purpose. The first pool (groups 1, 2, 3, 4) will discuss the case at the beginning of class, the second pool (groups 5, 6, 7, 8) will discuss the case at the end of class. This order will rotate, so that both groups get a chance to go for discussion at the beginning and at the end of class.
You are strongly advised to read as much of the course material before the beginning of the course as possible. Make sure that you do not miss any class.
Department of Economics and Management
via U. Bassi 1 (4th floor), 35131 Padova
Opening hours: Tuesday-Friday, 9:00-14:00
phone: +39 049 8271229