dSEA Lecture Series: “Managing brands in the digital landscape”

We are pleased to welcome Stephen Madarasz, Marketing Communications Executive and Higher Education Instructor, as guest speaker for this lecture series as part of the Relational Marketing course, taught by Prof. Eleonora Di Maria, included in our Master’s degrees in Applied Economics (MAE) and in Management for Sustainable Firms (MASFi).

Stephen Madarasz will present opportunities and challenges of managing brands in the digital scenario and how to master brand metrics.