Lecture series: "New Realities for Marketing Your Brand in the Dawn of the Digital Lifestyle"
We are pleased to welcome Stephen Madarasz, Marketing Communications Executive and Higher Education Instructor, for this lecture series in the Relational Marketing course, part of our Master’s degrees in Applied Economics and Management for Sustainable Firms.
In these sessions, Prof. Stephen Madarasz will introduce challenges and opportunities related to the brand management in the digital scenario and discuss on the role of data to manage customer relationships.
Students will better understand how firms can develop brand strategy through case studies and tools.
