Personale docente

Piergiorgio Dal Santo


Prof. Piergiorgio Dal Santo, President of PGDS Consulting ( and Visiting Professor in Brand Management and Marketing, is one of Europe’s foremost experts in Luxury and Fashion brands and has held senior strategic planning positions in sales, marketing, communication and licensing for top international brands while based in the United States and Europe. Since 2008, he established his own boutique consultancy firm in Milan, where he advises international brands on business development activities, with a focus on the China and India markets.

He is also Chief Researcher and Educator for the Fortune Character Institute (Beijing) and Co-Secretary of the Luxury in China Summit (Shanghai), which presents the annual High Net Worth Individual consumer research called the China Luxury Report.
Prof. Dal Santo is often a keynote speaker at fashion and luxury industry events, including the China Cosmetic Summit, Cashmere World, Beijing Fashion Week, NovoMania Shanghai, the Connect China Conference (Zurich), Turkish Fashion Association (Istanbul) and the China Fashion Business Conference (Frankfurt).

He holds a BBA degree in Marketing from Texas Tech University (USA) and speaks English, Italian, French and German.

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