"Overcoming pandemic challenges through product innovation: The role of digital technologies and servitization"

The fast-changing scenario related to the COVID-19 pandemic calls for firms to rapidly redefine and innovate their strategies to sustain their businesses, with research emphasizing the key roles of digital technologies and servitization.  


In this paper, Marco Bettiol, Mauro Capestro and Eleonora Di Maria from the Department of Economics and Management “Marco Fanno” of the University of Padova and  Stefano Micelli  from Ca’ Foscari University of Venice, aim to enrich the theoretical debate on this matter by assessing how small and medium-sized enterprises (SMEs) achieve product innovation under time constraints by leveraging two specific technology groups (information and communication technologies [ICT] and Industry 4.0 data-processing technologies) and servitization. 


The results show a positive relationship between the increased use of digital technologies (ICT and Industry 4.0 data-processing technologies) during the pandemic with servitization and, in turn, with product innovation.  


Read more in their "European Management Journal" article here: https://unipd.link/Paper_Bettiol_Capestro_DiMaria_digitaltechnologies